This week i decided to change the name of my brand from ‘ReWear’ to ‘Leona Designs’ i thought the name ‘ReWear’ suited my original idea of re worked clothing, so i decided just to call my brand ‘Leona Designs’ after doing some research on other brands. We also had two guest talks this way, talking to us about brand logos and making sure we know where to find the correct fonts and to make sure we know were using the right brand for our ideas.
Design Process
- Design Brief
- Research
- Storyboarding/Mind mapping
- Sketching/Doodling
- Initial ideas
- Present Ideas
- Revisions
- Delivery
Design Brief
- Company Overview
- Objectives
- Target Market
- Delivery (online, offline or both)
- Design Requirements (file formats, brandguidelines, fonts, colours, images)
- Budget and Schedule
Leona's Fashion 