Week two we have learnt about our target costumer and potential market, we looked into the difference of wanting something and needing something, i found this very useful as to knowing where my brands product would stand. We also looked at MASLOW’S HIERARCHY OF NEEDS (1943) , which was another really helpful thing to help with where my product will fit in.
We also looked into what makes a good company and what factors you need to make it successful, such as what your passion and drive to make your business successful, and what the key elements are, Also learnt how we need to have a strong story to sell the product as people will buy into the story.
Leona's Fashion 