Behide The Barcode – Week 1

First week we have learnt about branding and how to identify what the brand is saying. We learnt about the 12 branding personality’s which i found really helpful, as it helps you with your branding and gives you half your brand. We then spoke about what motivates us, this was a really useful task, as i always struggle to come up with ideas that i am interested or i can relate to. This really helped me come up with my business idea, as i am really into fashion but wanted to do something that helps reduce waste.